Job Description

The role

You will craft compelling, on-brand copy in English and Arabic across all loyalty touchpoints, including CRM, digital, social, in-store and partnerships, while also driving day-to-day marketing execution for campaigns. The role suits an experienced copywriter who is equally comfortable owning content quality and helping move campaigns forward operationally.

You will play a key part in making sure every customer-facing communication reflects the brand, strengthens customer engagement and supports commercial objectives. You will report to the Senior Manager, Marketing, and work closely with the Content & Creative Manager, the loyalty strategy and growth team, and the wider marketing team.

Key responsibilities

Copywriting and content

• Own copywriting across CRM (email, push, SMS, app), social media, in-store collateral and partnership materials.
• Turn campaign briefs and messaging frameworks into finished, channel-ready copy: headlines, body copy, CTAs, captions and scripts.
• Adapt tone of voice and messaging across audiences, channels and lifecycle stages (onboarding, engagement, retention, reactivation).
• Develop content in both English and Arabic, ensuring linguistic accuracy, cultural relevance and consistency across markets.
• Proofread and quality-check all copy before it goes live, in line with brand guidelines, tone of voice and editorial standards.

Marketing execution

• Support execution of campaign content plans across CRM, digital, social, in-store and OOH.
• Help develop integrated content calendars aligned with campaign objectives and seasonal priorities.
• Coordinate campaign timelines and deliverables with external agencies and vendors.
• Manage scheduling and publishing of content across owned channels (social, CRM platforms, app).
• Track campaign logistics end to end, flagging risks to timelines or deliverables.

Customer journey and CRM content

• Write and localise CRM communications that are personalised, timely and relevant to each customer segment.
• Contribute to content planning across customer journey and lifecycle touchpoints.
• Ensure messaging consistency across all CRM and digital touchpoints.

Performance and optimisation

• Run A/B tests on messaging angles and copy variations to find what drives stronger engagement.
• Interpret campaign performance insights and recommend copy and messaging improvements.
• Continuously refine copy based on performance data and campaign feedback.

Collaboration and stakeholder management

• Work flexibly across content and marketing execution tasks as priorities shift.
• Partner closely with the Content & Creative Manager to keep copy and creative direction aligned.
• Liaise with partnerships, loyalty strategy, digital marketing and business operations teams to understand campaign objectives and customer segments.
• Coordinate with external agencies or freelancers as needed.

What you'll bring

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or a related field.
• A strong portfolio of published copy across multiple channels (email, social, ad copy, in-store collateral) is required.
• Professional fluency in English and Arabic is required.
• Experience in digital marketing, CRM or content marketing is an advantage.

Experience

• 5+ years in copywriting, content creation or marketing execution, ideally in a fast-paced, campaign-driven environment.
• Proven experience writing for CRM/email, social media, digital and print/in-store.
• Experience in retail, e-commerce, loyalty programmes or FMCG marketing is a strong plus.
• Experience coordinating with external agencies, vendors or freelancers is an advantage.

Technical skills

• Excellent writing and editing skills in both English and Arabic.
• Strong understanding of CRM and lifecycle marketing content (email, push, SMS, app).
• Familiarity with CRM and marketing platforms (email service providers, push notification tools, content management systems).
• Working knowledge of social media planning and scheduling tools.
• Comfortable using basic performance metrics (CTR, open rate, engagement) to inform content decisions.

Core competencies

• Strong storytelling, with a sharp eye for tone, clarity and brand consistency.
• Ownership mindset: able to manage deliverables independently.
• Strong organisational skills and comfort managing multiple deadlines.
• A collaborative approach across teams and with external partners.
• A data-informed mindset, willing to test, learn and iterate.
• Proactive and detail-oriented, with sound judgement in a fast-paced environment.

How success is measured

• Copy that is consistently on-brand, clear and drives engagement across CRM, social and in-store.
• Smooth, on-time execution of campaign content plans.
• Strong day-to-day collaboration with the Content & Creative Manager and the marketing team.
• Measurable improvement in content performance through testing and iteration.
• Reliable bilingual content that keeps quality and tone in both English and Arabic.

 

 

Thank you for your application.  Only suitable candidates will be contacted.

 

Please note that by applying to this role, your profile will be searchable in our database.  Our Recruiters will contact you should another suitable role become available