We are seeking a Regional Marketing Manager to lead the marketing function for a personal care brand across the region. This role will oversee strategy, brand positioning and regional campaigns, ensuring consistent execution and growth across multiple markets. The position requires a senior marketer who can work independently, drive commercial impact and influence stakeholders across the business.

Responsibilities:

• Develop and implement regional marketing strategies to strengthen brand presence and drive market share

• Lead annual planning, budgeting and forecasting for marketing activities

• Oversee campaign execution across digital, trade and consumer channels

• Partner closely with sales and distributors to ensure alignment with commercial priorities

• Analyse market trends, consumer behaviour and competitor activity to identify opportunities

• Manage agency partnerships for media, creative and activation

• Track performance and ROI, providing regular reports and insights to leadership

Requirements:

• Extensive experience in marketing within personal care, FMCG or beauty

• Strong regional exposure, ideally across GCC and wider MEA markets

• Proven track record of leading brand development and commercial marketing strategies

• Ability to manage multiple stakeholders and influence senior decision makers as well as experience managing direct reports

• Strong analytical skills and comfort working with data to drive decisions

• Able to thrive in a fast paced and evolving environment

Thank you for your application. Only suitable candidates will be contacted.

Please note that by applying to this role, your profile will be searchable in our database. Our Recruiters will contact you should another suitable role become available.

We’re partnering with a leading FMCG company within Food & Beverage Manufacturing.

As Senior Brand Manager based out of Saudi, you’ll play a key role in driving brand strategy and execution for one of their leading brands in the region. You’ll oversee end-to-end delivery of marketing initiatives, from innovation and renovation to communications and commercial performance, while partnering closely with cross-functional teams and global stakeholders.

Key Responsibilities

• Lead brand and communication strategies, ensuring excellence across innovation, renovation and activation projects.
• Contribute to the development of long-term brand growth plans and market strategies.
• Manage budgets, track performance, and ensure ROI-driven decision-making.
• Oversee the product and project management cycle, ensuring alignment between regional and global teams.
• Drive collaboration with local activation markets to ensure brand relevance and consumer impact.
• Champion brand health and ensure execution excellence across all touchpoints.

Requirements

• Presence and experience in KSA in essential for this role.
• Arabic is mandatory
• 8–10 years of solid brand management experience within leading FMCG or consumer goods companies.
• Proven expertise in communication strategy, innovation, and P&L management.
• Strategic mindset with strong influencing and stakeholder management skills.
• Ability to thrive in a matrix organisation and work effectively across multiple cultures.

Thank you for your application. Only suitable candidates will be contacted.

Please note that by applying to this role, your profile will be searchable in our database. Our Recruiters will contact you should another suitable role become available.